May 28: Call to Action

Join women’s rights activists around the world in the re-launch of May 28th International Day of Action for Women’s Health, by calling on governments and the international community to ensure a holistic, inclusive, and human rights-based approach to women and girls’ health in the Post-2015 Development Agenda.

In 1987, women’s rights activists declared May 28 as the International Day of Action for Women’s Health, as a means to speak out on Sexual and Reproductive Health and Rights (SRHR) issues faced by women and girls all over the world.

Nearly 30 years on, while the challenges obstructing the full realization of all women’s health and well-being remain varied and often unaddressed, a disturbing paradigm has persisted: namely, an often limited, narrow and imposed understanding of women’s health, as well as the actual needs of all women and girls in all their diversities.

The Millennium Development Goals (MDGs), a set of eight development goals that UN member states and development institutions committed to in 2000, perpetuated this limited understanding by focusing almost exclusively on maternal health, itself defined narrowly by survival numbers and the presence of skilled birth attendants, as opposed to a comprehensive definition which includes women and girls’ autonomy, privacy and dignity rights. By narrowly focusing on maternal health, the MDGs effectively omitted and ignored the commitments governments made at the 1994 International Conference on Population and Development (ICPD), which placed gender equality, women’s empowerment, and sexual and reproductive health and reproductive rights at the heart of sustainable development.

As we all know, women are not just mothers – we are women and girls of all ages and diverse sexualities; we are women with or without children; women who are single, married or unmarried; women who are living with or are affected by HIV; women with different abilities and disabilities. We are cis-women, trans-women, and gender-non-conforming women; we are indigenous women, migrant women, sex workers, and women who work in formal and informal sectors. We are women of different socioeconomic statuses, and women belonging to national or ethnic, religious and linguistic minorities; women, in effect, of multiple and intersecting identities, with diverse health needs over the course of our lives.

In spite of these realities, there is a lack of meaningful commitment on the part of governments to address the diverse nature of women’s sexual and reproductive health issues, as well as promote, protect, and respect our sexual rights and reproductive rights to decide freely upon all aspects of our body, our sexuality and our lives, free form coercion, discrimination and violence.

We need to hold governments accountable to their existing commitments, ensuring that national policies effectively guarantee and support women’s choices and rights. These obligations are not just about governments reaffirming past commitments and repeating words; they are about implementation and taking action towards progressive realization. They are also about addressing existing realities in order to fulfill the rights of women and girls that for too long have been disregarded and even explicitly denied.

As such, it is vital that existing commitments on women and girls’ SRHR not only be included but also strengthened in the Post-2015 Development Agenda.

The new development agenda MUST firmly establish a holistic, inclusive, and human rights-based approach to women’s health.

Governments around the world are currently involved in the process of evaluating achievements under the present global development agenda expressed in the MDGs. We cannot talk of sustainable development without the respect of human rights of women and girls in all their diversities, and without the meaningful participation of women and girls in the creation of the Post-2015 development framework.

If one hopes to have a holistic, inclusive, forward-looking, and relevant Post-2015 Development Agenda, we believe women’s health for all, particularly in terms of their SRHR, must be central to the goals and targets, and draw on existing international and regional human rights treaties such as CEDAW, Belem do Pará Convention and Maputo Protocol, and the most progressive international and regional documents and consensus such as the Bali Global Youth Forum Declaration, Asian and Pacific Ministerial Declaration on Population and Development and the Montevideo Consensus on Population and Development.

Human rights must be explicitly referenced, with the understanding that “the promotion and protection of sexual rights and reproductive rights are essential for the achievement of social justice and the national, regional and global commitments to the three pillars of sustainable development: social, economic and environmental,” and that any meaningful efforts towards transformative and sustainable development must posit people as the drivers of development rather than passive receivers of aid priorities and programming.

  • Universal access to a full range of voluntary contraceptive methods, including emergency contraception, that is of high quality and variety, is also user-friendly and appropriate to the needs of girls, adolescents and women, and ensures their confidentiality;
  • Universal access to safe and legal abortion, urging governments to review and repeal laws that criminalize voluntary abortion, and remove all legal and implementation barriers to ensuring access to safe, comprehensive, free, sensitive and high-quality procedures for pregnancy termination, free of marital and/or parental consent requirements;
  • The recognition of and respect for women’s reproductive rights regarding access, bodily integrity, autonomy, and decision-making in various contexts, including surrogacy, New Reproductive Technologies, and Human Rights in Childbirth, among others;
  • The eradication of all forms of violence and discrimination based on age, sex, sexual orientation and gender identity, occupation, class, ethnicity, religion, disability, migrant or HIV status,  among other grounds


 It’s time for a new narrative on women’s health issues, a narrative drafted and voiced by women themselves, in all their diversities. This May 28, SPEAK OUT AND MOBILIZE in your community about what you see as the urgent priorities for realizing women’s holistic sexual and reproductive health, rights and wellbeing.

Join us and SRHR advocates worldwide in showing governments that a holistic approach to women’s health is about recognizing women’s sexual rights and reproductive rights, and supporting women of all ages in all their diversities as they make sexual and reproductive choices for themselves, throughout their whole lives.

Empowered and respected choices! Recognized needs and realized rights in the POST2015 agenda now!

JOIN the May 28th Campaign re-launch by endorsing the Call for Action at

Your contributions will help inform your government’s understanding of women’s SRHR issues and influence the high level discussions at the United Nations on the New Development Agenda in the following months. We want to make sure your voice will be heard!! JOIN US NOW!

This May28th SPEAK OUT:

  • Host an awareness raising activity: forum, meeting, workshop/training, or cultural event on the need of a holisticinclusive, and human rights-based approach to women’s health, including SRHR for all women and girls in all their diversities.

This May28th MOBILIZE:

  • Mobilize your network of reproductive justice activists for a public action: press conference, street demonstration, banner-drops, information stands, street play, flash mob, photo/art exhibit.
  • Check out the May 28 Campaign toolkit for more mobilization ideas and messages you can use in your activities!

This May28th CONNECT:

  • Engage other partners and allies in May 28th Campaign
  • Share the Call for Action and the Campaign toolkit
  • Share the May 28th Campaign Action Alerts we will be sending throughout the whole month with more ideas and messages.
  • Share with us your campaign plans for May 28th to We will make sure to inform others about your events!


  • Download, print and distribute the Day of Action materials among your allies, partners, colleagues and all those who support women’s right to health and SRHR.
  • Spread the news about the Global Day of Action and tell the world about what you are doing on this day through social media – Facebook and Twitter.
  • Tweet! For twitter use the following hash tags – #May28, #WomensHealth #SRHRtargetNow!. Check the Campaign Toolkit for more ideas about social media engagement and sample tweets!

This May 28th ADVOCATE:

  • Send your government and the UN agencies in charge of drafting the Post-2015 Development Agenda a statement explaining the need for the inclusion of SRHR language and specific targets. You can find statement templates on the May 28th website later this month!
  • Send your demands through Twitter to your National Delegates before the UN and UN representatives. Find more tweet examples in the Campaign toolkit.

Visit and share and learn more about the campaign and learn what you can do in your community!

Mobilise, Assert, Demand!

Download the PDF file May28-Call-to-Action.pdf (5 downloads)